Why I invested in Latitud
The best VCs in LatAm right now act less like check-writers and more like extra co-founders. Latitud is the cleanest example I’ve seen.
Why I work with them
Operator-led. Brian was an operator before he was an investor. That changes everything about how the firm shows up — the questions, the introductions, the help on hiring, the help on positioning. Tomi is genuinely founder-oriented, in a way that you feel within the first call, not on slide 12.
They actually help. Intros that close, hiring referrals that match, a network in the US that LatAm founders usually have to spend years building from scratch. That bridge — LatAm operating reality on one side, US capital and customers on the other — is the thing they’ve built and it’s hard to replicate.
No later-stage conflict. Latitud invests at pre-seed only. Most multi-stage funds will say they’re founder-friendly, but the moment your Series A starts moving, their incentives split — they want to lead, set terms, take board, signal to LPs. A pure pre-seed fund just wants you to win the next round at a higher price. Their next dollar isn’t competing with yours.
That’s why they feel more like a co-founder than an investor. They show up early, help the most when it matters, and step aside when the bigger checks arrive.
The bet
Founders in LatAm are still capital-efficient by necessity, and they need the people on their cap table to add disproportionate value per dollar. Latitud is the firm I’d put first on that spec.